About nine months ago, I wrote here about how I knew newspapers were dead. Okay, at least dying. Driving themselves to the verge of extinction . . . because they just don’t get it.
What don’t they get?
The present. How the combination of the evolving whims of consumers and the evolution of technology has sped past them — and the fact that they cannot catch up.
In that link above, I mention Jeff Jarvis. In an email, Jeff convinced me that a book about the newspaper crisis would not sell — because he was begged by his publisher not to even submit a proposal.
They didn’t want to have to turn him down.
He knows his shit about newspapers and about IT. And I don’t mean “It,” the word, or It, the Stephen King novel. He knows his shIT. And I suggest you look at his blog posts,
They’re about the failure of newspapers and the dinosaurs in charge to comprehend the changes affecting them. They’re about the arrogance — still — that they’re needed.
Journalism is needed.
Newspapers are not.
Welcome to the 21st Century.