Newspapers: Learn from Vegas

Here’s a post by L.A. writer Mark Evanier. He talks specifically about what Disney needs to learn from Las Vegas.

Whistle While You Don’t Work

Disney is laying off people left and right at its theme parks. Several Dwarfs have been let go and believe me, they’re not Happy.

I know the economic news is not all bad but the part that is bad is bad enough to drown out the good. Still, I would like to suggest that today’s dire Disney news may not be wholly the fault of the usual villains — the deregulation nuts who let Wall Street go Ponzi. Yeah, they crashed the Dow but one reason Disney revenues are down is because in times like these, people can’t afford to pay Disney prices. Las Vegas is dropping its prices sharply since they figured out how tight recreational moola was becoming. Disneyland is just Vegas with mouse ears and bad food. They need to learn the same thing.

Needless to say, newspapers are laying people off left and right, but they’re not learning the lesson. They’re not doing what needs to be done.

Las Vegas and Disney provide products that people desire. Las Vegas has learned that their product has to be affordable for Las Vegas to be successful. Disney needs to follow suit.

Newspapers need to make their product affordable to both the readers and the advertisers. Even more importantly, they have to offer a product that people want. This means the current print newspaper has to change into something exciting. Vibrant. Colorful. Fresh. Innovative.

As much as I want newspapers to evolve, I’m not so naive as to believe they really can.

I don’t think the bow ties really want to.

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